How to choose a fragrance

Start with how you want to feel, not with how a fragrance is described. Warm and intimate. Deep and mysterious. Soft and clean. The feeling is a better guide than the name.

Wear a fragrance on your skin before deciding. Paper strips tell you the opening, but only your skin reveals the heart and base — and every skin carries a scent differently.

Give it time. A fragrance you're unsure of at first spray can become the one you reach for after an hour. The base often tells the truest story.

Consider the moment. A scent for an ordinary evening is not the same as one for a special occasion. ALLUNE's discovery tool maps fragrances to mood and occasion — a starting point, not a verdict.

Trust your own response. The right fragrance is the one you forget you're wearing until someone leans closer.